Commercials that affect young girls The music mogul’s conduct has something in common with many teenagers: Their risky behaviors tend to happen in clusters. 7%). TV commercials are a type of advertisement that allow brands to promote their products or services on television, and air during breaks in programming. Kaci Owens, a 16-year-old high school junior from Liberty Township, Ohio, knows she’s going to be blasted with advertising every time she checks Facebook, YouTube or impacts to young girls, generated themes through multicycle coding. 7 Therefore, there is concern not For example, ads that showcase thin, flawless models can influence children, especially young girls, to develop body image issues, leading to low self-esteem and unhealthy behaviors. In every commercial advertising toys demonstrates how cars are for boys and dolls are for girls. For example, ads that feature thin, conventionally attractive models can contribute to body dissatisfaction in children, especially young girls, which may lead to low self-esteem, anxiety, or even eating disorders. " The research on children's commercial recall and product preferences confirms that advertising does typically get young consumers to buy their products. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34. Most of us are aware of the traditional “boys like trucks, girls like dolls” mindset — but more and more often in today’s world, kids of any gender are allowed, and even encouraged, to play with any toy. Even more dangerous: Vaping products are designed to appeal to young people — they come in flavors like cotton candy and sour gummy worms, and with devices styled to appeal to tech-savvy teens. Additional analyses showed that more boys used each type of SEM more than girls did, with one exception: girls (22. 1, 2. sacredheart. Behind parents, the young people cited Oct 1, 2010 · The power of advertising to influence children and adolescents (and adults, for that matter) is incontrovertible. 7 Other studies found 50% of advertisements in teen girl magazines and 56% of television commercials aimed at female viewers used beauty as a product Feb 28, 2020 · The inundation of junk food advertising is contributing to the rising rate of teen obesity -- a public health crisis among a population that is "especially vulnerable" to the messaging, experts Sep 29, 2023 · New research published in The Journal of Psychology sheds light on the impact of Instagram advertising on body image. 1 Many ads use celebrity endorsers, humor, rock music, or attractive young models, all of which have been shown to be effective with children and adolescents. Parents, caregivers, and other trusted adults play an important role in how video content affects youth. Content analyses document that there continues to be an underrepresentation of women and a misrepresentation of femininity and masculinity in mainstream media, although some positive changes are noted. 2 days ago · One study of Saturday morning toy commercials found that 50% of commercials aimed at girls spoke about physical attractiveness, while none of the commercials aimed at boys referred to appearance. 6 Furthermore, a meta-analysis found that advertising and other media portrayals depicting the thin-ideal for women are related to a negative body image among women and girls. 6 billion per year in child- and teen-targeted marketing of their products. For many years, this reality helped shape many young minds to believe that Jun 6, 2024 · Researchers recognise the need to investigate the impact of social media alcohol ads on young people’s drinking behaviours. 5 hours daily is a risk factor for obesity for children 4 through 9 years of age. THE ROLE OF ADVERTISING The effectiveness of advertising is its ability to tap into pre-existing social and cultural normsrelated to beauty and body image, whilst convincing a consumer to compare their own physique against their advertisement. 3. Rather than asking if alcohol advertising affects overall consumption among young people, these studies ask who might be affected and by what processes. Marijuana ads are also associated with higher odds of marijuana use–and plans to use it–among middle schoolers. 112 SDSU professor of psychology Jean Twenge says not all screen time is created equal. 7%), followed by films (22. The purpose of this study was to know if exposure to commercial messages which advertise food products exerts any effect on the short-term consumption preferences of 4- to 6-year-old children. Nov 16, 2020 · Inappropriate ads included those with violent content (e. Such advertisements affect the attitudes of young people towards women. Sep 7, 2016 · My girls, 8 and 10, really enjoy watching football, but I have to admit I cringe every time they see yet another beer commercial during a live game. By promoting media literacy and responsible advertising practices, we can mitigate the negative effects and empower young people to make informed decisions in the modern world of advertisements. As can be seen, the most common SEM modality was comic books (32. Girls are portrayed with traditionally feminine facial expressions and body positions across a multitude of media platforms, as well as traditional female occupations, such as a teacher or a mother rather than a doctor or a businesswoman (Collins, 2011). 20 For instance, parents can set clear expectations, rules, and limitations on their teens’ video viewing habits, and The research review found that influencers on social media can significantly affect young women's perceptions of beauty, particularly when it comes to the promotion of idealized and unattainable a big role in how young girls view themselves with a recent survey showing that 92% of American teens access the internet on a daily basis3. Yet, everywhere young people turn, they Mar 29, 2021 · These ads may harm children by leading to childhood obesity, hurt their self-image, and increase use of tobacco products, marijuana and alcohol. Families should be encouraged to have open conversations with their adolescents about their online activities and discuss issues like respect and gender and sexual identity, as well as collaborate with their children to balance safety and emotional well-being with healthy identity Whether knowing it or not, the designer hit a painful nerve with many women and girls who trying to the change the modeling industry and how it affects a girl’s sense of self. how marketing exposure techniques affect young people’s perceptions of themselves and their possessions. In fact, over 40,000 ads per year on social media platforms, such as Instagram and Facebook, alone. In 2021, more than 40% of high school students reported depressive symptoms, with girls and LGBTQ+ youth reporting even higher rates of poor mental health and suicidal thoughts, according to data from the U. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Teens TV Commercials. , whiskey) or politics (e. The presence of sexualized images online is thought to contribute, through increasing body dissatisfaction among adolescent girls. , 2019 Dec 25, 2023 · As the mother of a sixth-grade girl, she's well aware of the teen skin care marketing trend. The sexualization of girls in advertising was outside the scope of that report, Apr 14, 2021 · The practice of marketing has left some experts wondering about the extent of influence that companies have on the behavior of teenagers. g. Mar 22, 2023 · When women of 5 ‘8 tall, slender but curvaceous, fair toned with a nice hair and bright smile dominated the television and commercials for beauty products, fashion, automobiles and electronic items for a long time, they formed a linear beauty standard for all women of all shapes. Such policies could assist in reducing current Dec 1, 2006 · Advertising is a pervasive influence on children and adolescents. Additionally, time spent on social media by girls in this study is outside of the Australian 24-h movement guidelines for children and young people aged 5–17 years which recommend limiting sedentary recreational screen time to no more than two hours per day . Natural News reports that the quantity of advertising exposed to teens on the mobile platform is still in the process of adequate research, which is expected to be much worse. 5% of adolescents used the Internet to view SEM. Jun 25, 2024 · For young people, the highly curated images from influencers can be damaging to body image, with younger girls and those with a higher BMI most affected by comparing themselves to influencers’ appearances (Pedalino & Camerini, 2022). In this article, we’ll explore examples of advertising to children, the types of marketing strategies used, the pros and cons of child advertising, and its effects on children’s Societies are made up of these unwritten rules that people are supposed to follow such as girls are supposed to wear makeup, boys are supposed to bring in the money for the family, women are supposed to tend house; there are so many of them and people do not even realize that we are following them. 11 Advertising makes smoking and Mar 18, 2015 · At the center of many of these ads is an image of idealized female beauty. Abstract (1) Background: Childhood obesity is a public health problem. You can help your child learn to handle the influence of advertising by giving them opportunities to question and talk about what they see in the media. What Parents Can Do. Watching TV for more than 1. Becker is an expert on eating disorders at Harvard Medical School in Boston. Sep 19, 2014 · Here, for nearly 20 years, Anne Becker has probed the effects of media on youth. In his State of the Union address on March 1, 2022, President Joe Biden called for tougher restrictions on tech companies in order to protect kids from the harms of social media and to safeguard their privacy. Approximately 1% to 5% of adolescent girls meet the criteria for bulimia nervosa . Talk with your teen. Apr 3, 2020 · Women appear naked because society treats them as sexual objects. ANNE CHAPAS: Young, teenage, preteen skin doesn't need anti-aging products except for sunscreen. Commercials also affect the mentality of young children. This study explored Aug 13, 2012 · Young girls exposed to sexual content in the media were twice as likely to engage in oral sex and one and a half times more likely to have intercourse. For young women, it’s all about your appearance, making sure you’re always as Most children under age 6 cannot distinguish between programming and advertising and children under age 8 do not understand the persuasive intent of advertising. Other strategies they described included developing girls’ resiliency and critical thinking skills in schools and youth mental health settings (particularly for girls experiencing particular vulnerabilities), out of school groups targeting girls to address self-esteem and social media literacy using a combination of education and fun Aug 26, 2021 · So for kids, marketing to girls is all about being kind, being sweet, being affectionate, looking after things. Tobacco and alcohol advertising often targets the vulnerability of youth, presenting them as the key to improving self-image and independence, thus provoking children to consume them. While targeted ads can be an effective marketing tool, their influence on teens’ mental health requires careful consideration. targeting, a young girl who has searched for dolls may see ads for various new doll products, while a teenager who has down - loaded a certain type of music or searched for books on par-ticular subjects may see ads that are based on those searches. The effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals. 1 and 3. Qutteina et al. The findings indicate that exposure to ads featuring thin or curvy models on the popular social media platform can influence late-adolescent girls' perceptions of their own bodies, potentially leading to an increased willingness to take drastic appearance-altering actions. responsibility to ensure that young individuals are equipped with the tools and knowledge to navigate this advertising-rich environment responsibly. Boys, too, are affected by advertisements that emphasize physical strength, athleticism, and success as markers of masculinity. Advertisements on alcohol and tobacco can have significant repercussions on children and teens. food industry for advertising's role in childhood obesity, national advertisers announced new policies to reduce children's exposure to ads for unhealthy foods. Sexual objectification through images may reinforce to adolescent girls that their value is based on their appearance. Cultural biases, body appearance & teen self-image. 1,10 Advertising works; otherwise, companies would not spend billions of dollars on it. Jun 22, 2020 · Marijuana advertising exposure has been linked to heavier use of marijuana, as well as use of marijuana concentrates and edibles in young adults. Media education has been shown to be A glut of marketing messages encourages teens to tie brand choices to their personal identity. This is an important life skill for children. These are questions that cannot be addressed with aggregated Fashion dolls marketed at 6-year-old girls that feature sexualized clothing, like fishnet stockings; Beauty pageants for little girls, complete with heavy mascara, high heels, and bathing suits; Pornography and sexually-explicit music videos that feature young women dressed to resemble little girls; The examples are creepy. There are always commercials about girls playing with a toy house, cooking appliance, or a beautiful barbie doll. In other words, advertising-vulnerable adolescents were more likely to report a preference for SSBs if advertising led them to perceive that their peers consumed these SSBs regularly. Jan 18, 2018 · Similarly, an article in the January 2000 issue of the "Journal of Health Communication" titled "Predicting the Potential for Risky Behavior Among Those "Too Young" to Drink as the Result of Appealing Advertising" documents a study that found that advertisements for alcohol have a significant influence on teen's attitudes toward drinking. Journal of Advertising. Jun 27, 2022 · Background Adolescent girls appear more vulnerable to experiencing mental health difficulties from social media use than boys. Watch the commercial, share it with friends, then discover more great Teens TV Commercials on iSpot. Research evidence shows that the sexualization of girls negatively affects girls and young women across a variety of health domains: Cognitive and Emotional Consequences: Sexualization and objectification undermine a person's confidence in and comfort with her own body , leading to emotional and self-image problems, such as shame and anxiety. Feb 19, 2024 · A new report shows that toy marketers still frequently employ gender stereotypes when advertising products to families. " May 31, 2017 · Exposure to this kind of ads encourages the teens to go on a diet with extreme measures which only lead to risks of eating disorders and severe health issues. One study found that cigarette ads may make teens feel like smoking would make them popular, sophisticated, attractive or tough. Models are tall, slim, and light skinned, and digitally altered to ever-more unrealistic proportions. In this episode, we discuss what parents need to know in order to protect their children from the potentially harmful consequences of digital ads, including specific steps they can take. Cross-promotions. I turn then to how families and parents may mediate the impact of advertisements on their children and discuss the commercialization that results as marketers expand their presence in the public schools. And according to a report, Meta and Google recently teamed up to secretly serve Instagram ads to teens on YouTube, despite Google’s own rules against advertising to children. Jun 4, 2020 · Marketing to preschoolers mostly entails commercials on television (or streaming services), since television is still the dominant medium for young children. Even with the push to encourage young girls to pursue education in the STEM Sep 11, 2024 · As a result, they may internalize the messages in ads, leading to distorted views of themselves and the world. In general, the survey studies have addressed a fundamentally different question from those addressed in the ecological studies. A Focus on Appearance. Aug 23, 2018 · Advertisers often influence teens by playing to their insecurities and making them feel not good enough: too fat, too thin or unattractive. tv NUMEROUS STUDIES HAVE documented the volume and poor nutritional quality of foods and beverages marketed to children and adolescents. May 23, 2018 · Exposure to ads varied by race, ethnicity, and gender: African American and Hispanic youths were exposed to more ads: an average of 4. 1 in 2 girls say toxic beauty advice on social media causes low self-esteem. Gender stereotypes are the most prevalent form of stereo-type promoted by advertising. The food industry spends more than $1. Dec 31, 2023 · Adolescence and young adulthood are stages of life known to have rapid social, emotional, and physical changes. Ads like these are trying to guide teens into being included in social circles by letting them know what’s likely to be accepted from others and what isn’t. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Mar 6, 2024 · Influence of Media and Advertising on Beauty Standards: • Media outlets, including magazines, television, social media, and advertisements, often promote narrow and unrealistic standards of beauty. Notably, it features no call to action, no “buy this, it’s great!”. This makes the teen years and transition to early adulthood a particularly Oct 7, 2021 · Video: When compared to older adults 18-to-24 are more likely to stream video content, 44% of young adults stream 3+ hours video content each day. 1990;19(3):39–52 In 2005, after criticism of the U. Concerning the strength of media Jun 19, 2012 · Not only do such advertisements affect young girls, but they affect young boys, too. Advertisements create long lasting negative effects on the personalities of young boys and girls. Centers for Disease Control and Prevention (American Economic Review, Vol. Dec 20, 2019 · “The Doll Test” is one terrifying example of how Eurocentric beauty standards negatively affect the younger generation. Oct 12, 2021 · The hyper-sexualisation of women and girls is visible in almost every aspect of children’s lives, including media entertainment, advertising, clothes, games, and toys. Bill Reichert, an LHS marketing teacher, believes that it May 1, 2024 · Teens and young girls are also more likely to be given praise for how they look rather than for their actions or thoughts. Teens who watch more than 5 hours of TV per day are 5 times more likely to have over-weight than teens who watch 0 to 2 hours. I’m sure there are countless examples of sexism, but let’s just stick with the Rose Petal Cottage for now. You are so right--we are inundated with this worship of female beauty and slenderness that it can seriously adversely affect a girl growing up, in her self-image, her self-esteem, her acceptance from her peers, and even her overall health and well-being. Sep 1, 2023 · Even before the COVID-19 pandemic, rates of depression, anxiety, and suicide in young people were climbing. tive development—perceive commercials in different ways and on how advertising affects children’s behaviors and attitudes. While this may seem like a side effect of a generation addicted to their phones, the answer isn’t as simple as logging off. Mar 10, 2017 · Awareness and social media literacy are important not only for professionals but also for parents of both genders. Through advertising's use of narrative tropes and Aug 30, 2021 · Media and advertising play an important role in our culture, reflecting the social norms of our society. 3 Associated with risk discourses, there is a strong reliance on individual responsibilities; society Feb 3, 2022 · [Related: Potential risks of content, features, and functions: The science of how social media affects youth] Social rewards and the brain Between the ages of 10 and 12, changes in the brain make social rewards—compliments on a new hairstyle, laughter from a classmate—start to feel a lot more satisfying. The report also included recommendations regarding research,applied psychology,industry practices,media literacy,advertising,and schools. Young children and advertising advertising) contain unrealistic, idealized, sexualized, and stereotypical portrayals of body types. Jul 27, 2023 · The Impact of Targeted Ads on Teens’ Mental Health. Provokes tobacco and alcohol consumption. However, research alone can’t minimise the risks. Oct 16, 2024 · 2. TV commercials, sometimes referred to as TV ads or TV advertisements, are short, typically 30-second videos that air on television during breaks in programming. according to a study by he tgeena Davis Institute on gender in Media/University of outhern California s Abstract Social media has become the way we connect with the world. “Women and girls compare themselves to these images every day,” Kilbourne said. She chose to study girls in Fiji for two reasons. S. Recommendations for what parents and girls can do to teach girls to value themselves for who they are, rather than how they look, media literacy resources and more. • Negative consequences of sex are infrequently shown. They learn to dominate and use women for the satiation of their sexual desires. During a commercial break on TV, a young boy is exposed to many advertisements. Media messages about girls/women commonly emphasize the value of being young and beautiful — and, especially, thin. [1] [2] [3] While many factors, such as "parenting, education, [and] intimate relationships" also affect body image, "the media and body image are closely related. Sexualisation occurs when a person is valued for his or her sexual appeal or behaviour, to the exclusion of other characteristics. In 2016 Mattel released Barbie dolls with three new body types, curvy, petite and tall; when testing the new dolls, however, Mattel discovered that young girls would “undress the [new curvy doll] and snicker a bit,” suggesting that “even kids as young as 6 or 7 are already conditioned for a perfect silhouette in their dolls” – which In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. But recently, she had been Jul 13, 2011 · Excellent hub; the message to young girls and their mothers is necessary and important. Spending too much time on social media platforms has been associated with body image issues and eating disorders in teenage girls. That’s an issue because alcohol advertising has been linked to young people starting to drink at earlier ages and to binge drinking. Jan 23, 2018 · Researchers have known for decades that exposure to overly perfected beauty images can lead to body dissatisfaction, depression, anxiety and even eating-disordered behaviors in girls and women. For teen boys and young men, following fitness influencers may have a mix of positive and negative effects. Nov 1, 2017 · For example, a review of research found a consistent relationship between advertising exposure, materialism, and parent-child conflict. 5%) were more exposed to novels than were boys (13. Back in 2011, only 26% of leading roles in movies went to women and this number didn’t change much until 2018 where we saw women represent 41% of the leading roles1. 48% among girls 15 to 19 years old. Be aware of and discuss how seemingly subtle points in cigarette ads can send a powerful, and potentially harmful, message to teens. Findings from Study 2 (N = 102) replicated Study 1’s results for girls and demonstrated that sexualized ads of boys disrupted boys’ math performance as well, thus indicating that same-gender Sep 6, 2022 · When it comes to connecting with others, there is no denying the power of social media — and for young people, it can be a lifeline. Adolescence is a critical period of identity formation and emotional development, making teenagers more vulnerable to external influences, including advertisements. 4 ads per day, respectively—substantially more than non-Hispanic white youths, who were exposed to two ads per day; Girls were exposed to 30 percent more ads than boys were. Research also shows that teens who listened This review summarizes recent findings (2000–2020) concerning media's contributions to the development of gender stereotypes in children and adolescents. But unfortunately, the type of content kids are exposed to can be a cause for concern, especially when it comes to unrealistic beauty standards for girls and the effects they can have on mental health. Andreas Lebert, editor of Brigitte , the German magazine being scrutinized by Lagerfeld, said the average weight of a typical model was “23% less” than that of the Young people are exposed to a lot of alcohol advertisements. • Sexual talk is frequent; sexual behavior less frequent but common. According to the American Psychological Association (APA), companies attempt to tie a teen’s identity with materialistic culture and specific brands to sell their products. 3, 4 Lucious Lyon, from the popular FOX TV show “Empire,” is often associated with gun violence, alcohol abuse, and unsafe sex. , ads for lingerie), drugs/alcohol (e. Congress can use these findings to inform policies supportive to protecting young girls’ self-esteem from false advertising. Young girls were introduced to two dolls: one of light skin with • Ideal body image programming and commercials affect the perceptions that girls have of their own bodies. Eating disorders can severely affect the quality of life of people The results indicate that the influence of persuasion affects young people's convictions, depending on other variables. 1 The average child in the United States views 13 food ads on television each day, 2 and food advertising represents approximately 30% of all paid Such advertising of unhealthy food products to young children contributes to poor nutritional habits that may last a lifetime and be a variable in the current epidemic of obesity among kids. Social networking sites, including Facebook, Instagram, Snapchat, Twitter and TikTok, allow users to share intimate details of their This task force found that the proliferation of sexualized images of girls and young women in advertising, merchandising and media is harmful to girls' self-image and healthy development. From car ads, to food ads, to clothing ads, and the most problematic industry, fashion and beauty ads. Epidemiological studies have suggested that the incidence of eating disorders among adolescent girls has increased over the last 50 years. Almost nine out of 10 (88%) girls say they compar e themselves to imag s Mar 11, 2020 · Researchers who studied data on more than 10,000 adolescents found frequent social media use disproportionately affects teen girls’ mental health more negatively than that of teen boys. “The Doll Test” was a project conducted by psychologists Kenneth and Mamie Clark to test how the media and the fashion industry affect young girls. (Millennials, age 25-to-40 are a close second at The relationship between advertising susceptibility and consumption of SSBs was mainly initiated by the perceived use of SSBs by their peers. Jun 14, 2011 · This Is Your Brain On Ads: An Internal 'Battle' Youth Radio's Maya Cueva says her mother always taught her to never surrender to the manipulative ways of advertising. As for preteens, advertisers spend many billions of dollars per year making sure their products get in front of their eyes, and they have more places to capture their attention: television See full list on digitalcommons. edu Aug 19, 2024 · Meta prohibits brands from targeting teens by gender or by ZIP code, among other restrictions, but does not discourage the general practice of advertising to teenagers. Nov 4, 2017 · Social media are seen as risky for young people’s sexual lives because of possible online predators and stranger dangers, sexualization of young girls’ bodies, potential loss of sexual reputation, and so on (Livingstone & Mason, 2015). Even in age-appropriate videos, inappropriate ads appeared 9-22% of the time. primarily directed at young children and to include developmentally appropriate disclaimers in advertising. stereotypes. Advertising directed at children this young is by its very nature exploitative. The reported prevalence rate for anorexia nervosa is 0. If only they would buy the right products or stick with certain brands, they could fit in. . When seeing this commercial, the young boy establishes in his head Nov 15, 2024 · How children handle advertising can depend on several things, including their age, knowledge and experience. Alcohol damages the developing brain, kills about 88,000 people every year, is a leading cause of driving fatalities, can interact negatively with medicines, and can result in alcohol use disorder, which includes addiction, among other effects. , presidential candidates or political issues such as immigration). 18, 19 Parents can take steps to help youth maximize the opportunities inherent in media use and minimize possible risks. A Kaiser Foundation study by Nancy Signorielli found that: In movies, particularly, but also in television shows and the accompanying commercials, women's and girls' appearance is frequently commented on: 58 percent of female characters in movies had comments made about their looks, as did 28 percent in television shows and 26 percent of the female models in the Feb 3, 2020 · As smoking was decades ago, vaping is promoted with enticing advertising but little information about the very real health risks. Nov 3, 2021 · Using funny memes, insider-driven stories or inspirational content, this type of advertising disguises its commercial nature. Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. • Gender-role stereotypes are accepted by some viewers. , ads for violent video games), sexual content (e. She wants to know how outside influences — such as media and networks of friends — affect a young girl’s body image. Themes included (a) impressionable young girls, (b) deceptive advertisers, and (c) protecting women. advertisings are being thrown into everyday lives. It is also important to realize the subject of most fashion and beauty ads: women. From television commercials and online ads to product placements and influencer marketing, advertising directed at kids can be both powerful and controversial. Children have a remarkable ability to recall content from the ads to which they have been exposed. And it’s detrimental to kids of all genders. Food advertising and snacking while watching TV can promote obesity. Women’s bodies are being objectified and dehumanized, causing a drastic decline in self- Aug 3, 2016 · Correction appended, Aug. People under the age of 21 aren’t allowed to buy alcohol for good reason—several good reasons, in fact. Advertising to children and teens Sep 1, 2010 · The correlation between media image and body image has been proven; in one study, among European American and African American girls ages 7 - 12, greater overall television exposure predicted both a thinner ideal adult body shape and a higher level of disordered eating one year later. According to research, advertising, on the other hand, promotes aggression and stereotyping among youths. Read the latest stats about the impact of toxic beauty standards online. Surprisingly, only about 18. vrdjgz pdu gstk wmft icsh jnqacfs nqh ewrbunu gvqit uiaoz jjcw luxmcly ezklv zxw byl